PhD Program in Nursing Education

Further pursue your studies in the nursing field is of course very much encouraged if you are already an experienced nurse practicing with an established specialization area. Nursing PhD courses are pretty common where they are traditionally science-intensive course. However, if you find the job of a nurse pretty lethargic and intend to turn over a new area, perhaps the education field would be an excellent idea.

Nursing education PhD has become quite a prominent course of study, especially for those who do not desire to practice as a nurse. There are plenty of nursing education programs available, including the on-campus and the online options. Perhaps it is a great opportunity for one to pursue their advanced studies from the comfort of their homes or gain the experience where you intend to teach online someday in the future.

Generally a PhD in nursing education specializes in training nurses to educate in the nursing industry. In other words, it is about teaching and lecturing the courses in nursing. The fundamental requirement before you are allowed to pursue the PhD level is a master’s degree in nursing or any related fields. Basically the education course would emphasize more on the teaching techniques as the nursing knowledge should have been equipped in you in the first place.

The nursing education PhD may encompass some coursework such as teaching strategies, curriculum development, nursing theory and history. With the completion of the PhD program, you are not yet deemed to be completely graduated as a compulsory test called the Certified Nurse Educator (CNE) exam is anticipating you. Most universities and colleges utilize the CNE examination as a yardstick of your capabilities to teach nursing as a professional education.

As a matter of fact, a PhD in nursing education would certainly bring you far in the field of education. The certificate would deliver you a prospective career with a handsome salary as well as less pressure. No doubt, a nursing job is, in anyway, more hectic than the job of a lecturer or educator.

What Makes A Top Home Based Business?

So what are some of the things people look for when they are seeking to own and operate a top home based business? What is most important to them, and how do they ensure that the business opportunity they are considering possesses these critical elements? Let’s take a brief look at what you want to get from a top home based business opportunity.

Be Your Own Boss – Perhaps the most pressing reason people want to strike out on their own is the ability to leave their old boss behind and be in control of their own work destiny. If you have been working for others for as long as you can remember then you are probably more than ready to start enriching yourself instead of others! Most self-made millionaires didn’t get there by working for others, rather they were self-employed business people, taking advantage of all the perks, tax advantages, and income opportunities that a small business can afford.

Good Money Making Opportunity – Leaving the relative security of a “job” is a bit scary and shouldn’t be considered unless there is a good opportunity to make more money in your own top home based business. There’s no sense in starting up a business only to make equal or less than you were before, with a lot more responsibilities that you already have in your current position. The tradeoff for the extra work involved in running your own business requires is usually the extra money and perks you’ll be getting. If they’re not there, why bother?

Freedom From Conventional Employment – Leaving the boss behind offers more than meets the eye at the outset. Besides not having to put up with insufferable superiors (or people who thought they were!) you also have advantages such as no more commutes to the office, no more work wardrobes or uniforms, no union dues, no office drama, no more un-reimbursed expenses and more. I’m sure you have your own list!

Reclaim Your Time And Your Life! – Taking on your own business gives you a sense of freedom like no other. You don’t have to be anyplace you don’t want to, and of course you are free to schedule your own time as you see fit. Perhaps you want to work around your kids schedule so you can spend more time with them while they’re growing up. You can! Maybe you need to take care of an aging parent. Not a problem. The only downside to this is that you actually have to do the work, and you are the only one responsible for getting it done!

Owning and operating your own home based business has far more pluses than minuses. The tax advantages alone make it worth your while, and the freedom from the nine-to-five slavery and the requisite slave driver come in a close second. Start investigating how you can come up with a top home based business today and before long you’ll wonder what took you so long!

How to Operate a Profitable Home Based Business

Creativity is seen to transform innovative ideas into real products which cater to the needs and wants of the customers.Business skills can be learned with perseverance and hard work. Sociability and communication skills can determine the ability to achieve repeat business with any home based business.How to Cut Costs and Maximize Growth?Indexing documents and maintaining updated records can reduce the need for a financial team with hourly wages. Regular interaction with professionals can reduce the burden of endless number of phone calls and multiple billing hours. Responsible expenditure for office equipment and client meetings are indicated as sound practices for a home based business.A strict operating budget can work against common intelligent errors associated with expense. Business needs have to be attended to over non essential aspirations like high cost devices. Concealed costs with servicing and professional hourly wages should be examined.Business Ideas and Expansion Plans:A strong business model can wade through difficult economic times as recessions are generally short term. Growth, development and recovery of a home business opportunity are for the long term.Employees and team members can be hired for business expansion to provide rich dividends. Practical business experience often provides profound personal insight to owners.Consumer expenditure surveys can indicate purchasing power across products/services like garments, lifestyle goods and insurance among others. Buying trends, competitors and consumer demand must be considered for marketing plans.Marketing Plans and Brand ManagementA flexible marketing plan must be devised to gain market share and customer preference. The identification of an ideal customer base can help plan the appropriate marketing campaigns. A home based business built on values of integrity, strong ethics and noble causes are seen to attain the best results with customers for long term brand loyalty.The anticipated sales figures, profit margins and cost effectiveness factors should determine capital expenditure for advertising campaigns. Numbers that enhance profits in the form of average sale price and transaction fee must be tapped in order to deliver positive outcomes.Analytical skills can help plan commercial strategy for pricing, sales and to push up returns on investment. Regular and current customers can provide rapid growth prospects.Marketing expenditure is about six times lesser for selling a product to an old customer. Old and current customers are profitable resources for every business venture. Fierce marketing battles are common among competitors.Partnerships and ViabilityThe quality of business partnerships can determine success of shared start ups. There can be synergism of essential skills and intellectual capital to complement profits.Expenses must be shared in a mutual associative agreement in addition to capital and profits. Heavy startup spending should be avoided with a home based business for effective capital utilization.

Part Time Job With a Full Time Pay Check – Start an MLM Home Based Business

Sponge Bob is so annoying! Any parent knows what I am talking about. I love every second with my children, but I also cherish my independence and actually using my brain. One can only engage in conversation about a purple dinosaur or talking trains for so long. The truly wonderful thing about an MLM home based business is that it gives you a chance to escape and be a free thinking, money making adult for part of your day.Being with my children can be the most rewarding and frustrating of moments. Many people take a break from their professions or jobs to stay home and focus on family. That is a really wonderful thing. I quit the practice of law a few years ago to spend more time with my children. But, how do you fill the void left when you stop using your brain and stop feeling accomplished? I am here to give you the answer. There is a way you can spend time with your family and be a grownup who is respected for your business sense while you make a great income all at the same time. The solution – an MLM home based business. And, you can work your MLM home based business full time or part time around your schedule and your priorities.So how do you work a few hours a day, make a great income, and still have plenty of time to focus on your family, your hobbies, and you? Find an MLM home based business that works with your schedule and your life. An Internet businesses MLM business lends well because it allows you work from your home (think naptime and bedtime), from anywhere, at anytime. So, at night when the kids are finally asleep, you can sit down in peace and quiet and focus on your Internet MLM business. When you are out of town or in a coffee shop, you can spend time on your MLM home based business. The really great thing about the Internet is that you also have access to people and businesses throughout the world while sitting in front of your computer at home. What an amazing thing! You can network with and hire people in other states and countries.The Internet allows us to leverage our time. You can outsource anything you do not have time to do. You can hire someone to do work in an area where you know you have a weakness. An MLM Internet business allows you to leverage your time. You now have a business that allows you to capitalize on the efforts of others. Isn’t that what the wealthy do?We are blessed to live in an age where the Internet allows us to do things that were unheard of in the past. Grab hold and increase the quality of your life. If you put these strategies to work, you can work part time, but collect a full time pay check. You can be a grown up with a great income and still have time for the family!

Home Based Businesses – 4 Reasons Why You Should Consider a Home Based Business

Home based businesses are becoming the in thing today. This is as a result of the fact that the internet is growing so fast and has become so important. In the earlier days this was not the case, home businesses were said to be for people who cannot do ordinary jobs. It was said to be for handicaps. Nowadays this is not the case. Many people from all over the world are taking the home businesses very seriously.There are a number of ways you can make money by having a home based business. These are some of those ways;1. To excel in your home based business one vital thing you need is, be certain in regards to you’re your home business. Settle on the nature of your business before starting it.2. Take your home business seriously and find the best way to organize it. Without organization and plan you might not be able to do your business successfully.3. Advertise and promote your business appropriately. The more efforts and consideration you give to promoting you business the better the results. Try all possible ways to promote it.4. Home business might not sound serious business but it should be taken seriously. Like a multimillion company, take your business seriously.Many people may think having a home based business is a dumb idea, but once you start you will see the benefits. Some of these benefits are;1. No commuting With home based business you do not have to commute going to work. This saves time, fare and if one is using a car, you save on fuel and wear and tear on the car.2. No Daycare If you have children, you will not need a daycare. You can spend time with your children while still doing your home based business.3. Have own hours With home based business you can make your own hours. You are your own boss and you do not have to answer to anyone apart from your clients. You use your time independently so you are able to plan your time well.4. Dressing With home based business you are not restricted on what to ware during work. You ware anything that you feel comfortable in. you don’t have to put on skirts, suits and ties. Humans love to be independent and as you can see, this is why many people are now opting for home based businesses.

You Are Only As Strong As Your Property Manager

Your Property Manager is the Strongest Member of your Investing Team – at Every stage of the Commercial Property Investing Cycle.When you learn how to use all of your Property Managers skills and talents you will see that they are so much more than a Manager of your Property. They are the main “Heavy Lifter” on your Investing Team.We have always recommended that you do not manage your own Commercial Properties.For three reasons…1) You can afford to outsource to a real Pro. One of the major benefits of Commercial Real Estate is that Cash Flow is generous enough to support Professional Property Management.While you may have to manage your own rental properties if they are single-family residential … Apartment Complexes, Retail, Office and Industrial Properties produce enough Cash Flow to be Professionally Managed. What a relief !2) You are an Investor not a Property Manager. Being a Commercial Real Estate Investor and being a Property Manager are actually two completely different jobs, two different knowledge bases, two different skill sets, and two completely different sets of day-to-day activities.This is a simple question of Focus. You cannot be at your best as a Commercial Property Investor if you are distracted by the day-to-day activities of Property Management.3) Your Property Manager is WAY more than just a Manager of your Property. In many cases, Property Managers are completely underutilized. What most Investors don’t understand is all the different ways your Property Manager can help your business.They are the expert in Your property niche, in Your market- They can tell you histories about specific properties- They can give you estimates of operating expenses you can reasonably expect as an owner – And they can perform a huge number of tasks that will improve your decision-making at all stages of the investing cycle.So step number one in building your Commercial Investing Team…Is to find a quality Property Manager you can trust BEFORE you begin looking at properties.Here are a few examples of how you can bring their expertise at every step in the Investing Cycle.Lead Evaluation: Show your Property Manager any promising deals before you even put in an LOI.
They may have actually managed this property before
They may understand the propertys’ reputation and what has caused previous investors to fail here.
They will understand operating expenses you can expect, because they already operate similar properties in the same market. This information will help you build an accurate Investors Proforma immediately
They’ll have an understanding of previous sales of similar properties and give you an idea on whether the pricing is right
In Due Diligence:The reports they generate with these activities can make or break your Due Diligence performance.They will even be able to produce a Budget Forecast to make your Investors Proforma as accurate as humanly possible prior to actually taking over ownership.And a quality property manager will provide these services to you at no charge during Due Diligence for a very good reason… it helps them understand the property from the bottom up, before they are asked to take over management activities. The relationship they build with you in Due Diligence ensures a successful long term working relationship as your Property Manager.While You’re an Owner:Your Property Manager creates the “Sense of Community” that maximizes your profit in this investment.They provide both – The financial reporting to you, – And the systems and people skills at the Property that will keep the performance of the property in line with – or even above – market averages.At the Sale: The quality of your Property Managers records allow you to document your Asking Price unequivocally.As you can see, your Property Manager does so much more than just Manage your Property. We believe they are the Number One and strongest member of your Commercial Property Investing Team.Get your Property Manager on board early and use them wisely at Every Stage of the Investing Cycle.Ask your Property Manager to perform a site walk-through – An Inspection – A Lease Audit – And interview the current management team and a sample of the tenants.

How to Select a Property Manager

Because of the current economic climate, property managers are popping up all over the nation. Some just got their license, some have been listing and selling for a living, and most don’t have a clue what they are getting into. If you are considering hiring a property manager you need to understand the issues. What you don’t know can hurt you! Here are some things to think about before you make the decision, “Who can I trust to manage my rental property?”

First, there are thousands of good realtors in this country that make great listing (buyer’s) agents but are currently starving and looking for ways to supplement their incomes. As properties sit on the market longer and longer customers are asking their listing agents, “Can you rent it?” Realtors who are accustomed to saying “no” to that question are starting to say “yes” and enter a world they are neither trained for nor familiar with. These well-intentioned agents have the license to manage rentals but their skills are not developed in this unique field and it will take them a while to figure things out. Property management is very different than what they are use to and it can cost you plenty of your own hard-earned money to be part of their learning curve.

Next, Property managers must be licensed by the real estate regulatory agency of their state. There are lots of well-intended entrepreneurs running property management businesses out of their homes without a license. This has become a cottage industry, much like the listing and selling business, and it takes almost no capital to get into the management business. They manage properties for others for a fee but are not licensed to do so. This means they are not under the scrutiny and control of the regulatory system created by the states to protect the public from dishonest managers. They typically are not holding other’s money in a trust account registered with the agency and you have no one to report them to when they mismanage the property, the money, or you. If they steal from you there is no place for you to go for help, as there is no regulatory authority with jurisdiction over the unlicensed manager. You are on your own with unlicensed managers so be on your guard.

Lastly, they should manage rentals as a primary business, not as a sideline to another business. Many real estate agents hold themselves out as property managers when their real business is listing and selling. Lots of real estate agents manage a few rentals as a sideline to their brokerage business and these businesses naturally compete for their attention. There are plenty of mom and pop property management businesses in every town and the owner of a rental property needs to consider the shortcomings of these sideline operations. Property management needs the total focus and attention of a manager because it’s demanding and more complicated than it looks. If they are listing and selling homes for a living, and managing a few houses on the side, make sure they have plenty of extra staff doing the managing. The big dollars they get selling houses will distract them from the “nickel dime” business of managing rentals. There is a natural conflict of interest between these businesses and you don’t want them competing for your attention as a landlord. You do not want them having to decide, “do I show a house for sale today, or show a house for rent?” The sale option will always win out because the potential reward is much greater. Find somebody who is focusing on the management business for a living. “I do both” is the wrong answer.

How To Get More Paying Clients For Business Without Burning Advertising Dollars That Have No Result

When the majority of the marketers consider social media, they associate it immediately with brand building and not with sales. It is because, none purchases any product or service just after seeing an ad, video or tweet. But this is not true actually. In fact, social media does a lot more than just working as a method to grow a brand and to connect to the present customer base. While done properly, the social media platforms like Facebook can actually help you to generate real leads.

But when it actually makes sense to consider social media as the area of investment? Here are the details to consider:

An alternative to the costly market research: If you look at the social media feeds once, you will get to know that people don’t find any trouble expressing the opinions on this platform. Things that look like a nuisance at times can also be beneficial for the marketers, who are in search of some unvarnished standpoint. While one can ask direct questions to the organic social following, paid social is available with some added benefits. First and foremost, the social ad campaigns are comparatively cheaper as well as less time-consuming than hiring a marketing research company. While a paid social campaign is connected to an online lead generation or survey page, it is actually possible to test whether any idea is worth pursuing.

Advertising to any targeted demographic, location or interest: Developed on the concept of targeting audience, paid social media tools are worth of investment for the businesses planning to get their ads in front of individuals in any specific demographic or location.

Reaching to the mobile audiences: In case you feel that marketing your brand on the mobile device is necessary for your campaign, then social networks must be at the top of the options of paid advertising. Experts have revealed that, in the case of social media, every post gets at least two times more share than the desktop. Actually, paid search increases the engagement by putting all the sponsored posts in front of the more targeted and larger pool of users. And most importantly, the majority of the social networks were launched as mobile first.

Promoting only the best content: Social networking is actually a busy place where people mostly compete for getting other’s attention. Due to the hectic environment, soon social networks started to implement algorithms that were designed to decrease the less interesting posts. It means, your updates displayed to the audience can reduce in frequency every after expressing previous interest through the shares and likes. Facebook has started implementing such an algorithm with other networks following. So, in this pay-to-play environment, investing in the paid social media for the best content pieces would be worth of the additional spending.
There are few points to consider in this regard:
The psychological growth
Moving the value chain up
Optimizing the revenue model
Maximizing the Marketing and
Systems and automations
In the recent time, the Facebook ads work as a prime example of practicing advertising on the social media, which is also considered as “paid social”. With the highest figure of Monthly Active Users of any social networking platform in this world, Facebook has become really competitive as well as potentially rewarding element of the digital advertising strategies of a number of businesses.
Even though social media advertising like Facebook advertising is considered as similar to the AdWords (as users use both these platforms to promote their websites on the web), but there is a big dissimilarity. And it is that the paid socials like Facebook help the users to find out companies on the basis of their interests where the paid searches made in the search engines allow businesses to find out more clients through keywords.

Ultimately every social media platform is capable of offering value in a form or another while it comes to various types of advertising approaches. With the average monthly user base of more than 1.5 billion, the dominance of Facebook has almost become flat out unquestionable and the company is also towering over this competition at present. Being considered as the social media giant, Facebook has a larger audience base than any other platform and it also understands the potential reach and the value that the businesses are capable of capitalizing on. So, it can’t be ignored.

How do the Facebook ads work?

Facebook ads are usually available in a number of varieties. These allow the users to promote their posts on a page, promote their pages, create posts on any website or create a post on any actions that the users took. Therefore, despite the increasing focus of this social media on native ads and maintaining traffic on this site, it is still successful sending users to the sites of the companies they are targeting.

As the Facebook ads target users on the basis of their demographic, location and profile details, therefore every user needs to set a specific budget after creating ads and therefore bid for every click that the ads would receive.

The ad targeting options that Facebook offers are completely unparalleled. Here business owners can target their potential clients by:

Relationship status
Sales lead generation with Facebook:
So, if you are thinking of Facebook advertising, there is a high chance that you have plateaued with the organic Facebook strategy. Paid promotions can be the next logical step, which you can consider.

You must have seen your competitor businesses popping up in the News Feed of Facebook with some engaging advertisements. Now you are ready to explore the same thing for your business. Converting more and more people from Facebook usually requires emphasizing unique propositions of value, multiple ad creative and highly targeted segments of audiences at different times and on different devices. But with numerous possibilities, it often becomes quite easy to mess up. So, how to generate sales leads with Facebook?

In case you really prefer to generate leads with Facebook, odds are that you would have to invest some amount of cash into the ad campaign at a certain stage. But the best thing is that Facebook ads are available at lesser costs ($0.80) than half the cost of per click compared to the AdWords ($2.50).

So, in case you have the required budget or the right strategies to beat the algorithm, then here comes a list of things that you need to consider:

Treat the Facebook page like sales page: Often a big mistake that most of the entrepreneurs do is that they don’t take the Facebook pages seriously as this social media website doesn’t offer navigation, no direct method to generate leads or no clear CTA. It is because, most of the people consider that there is no way to generate leads But actually, a Facebook page can be a great website or a sales page with a properly updated news feed, a clear call to action and some professional and high-quality photographs.

Target and narrow the audience: The first order of business is all about identifying the goal for Facebook advertising. This thing will come down to the target market. With Facebook, it is actually possible to target the ads, which is specific to the target audiences. The targeting basics mainly include Age, Gender, and Location of the target clients. It is even possible to narrow down the targeting basics by zoning in on the interest of the audience, explicit consumer behaviors and connections and demographics. Next thing you need to do is to execute an honest accounting of the target market ahead of time to complete the Facebook advertising field, which can yield actual clientele.

Run giveaways and contests: People love free stuff and competitions, therefore these two things can be considered as the best methods to generate leads with Facebook. On the basis of the industry where you are operating, you can run a copywriting or advertising contest, run a book or can do many other things. In fact, you can do anything that will encourage people to put their names happily and willingly and email into the CTA box would serve your purpose well.

Use ads to build the page: After locking the target market in, the next thing you have to do is to start promoting the business. All you need is to generate qualified leads. But in this case, first, it is important to focus on the Facebook rep. But why does it actually matter? While a potential client comes across your ad and like what they prefer, often they choose to validate the business by referencing the Facebook Page. If the clients arrive at your webpage and find that you have a really small engagement and following on the recent posts, you will fail the inspection. Their trust in you as the authority in this industry would minimize. This is why your initial effort with the Facebook ad should be to promote the posts and pages. This thing will lead to increased page following and post engagement. Apart from that, you also have to increase the page likes to take the help of the Facebook advertiser support features that will also help you to expand upon items.

Promote websites with link ads: Once your Facebook page following increases and you get a momentum, next thing you want to do is to focus on delivering the targeted users to your site. It is because your website is the primary method of securing online business. Facebook link ads can help you to accomplish your goals with some readymade Call to Actions like “learn more”, “shop now”, “book now”, “sign up” and “download”. More visually appealing the link ads are, the more effective these would be. Therefore, it is important to have a database of engaging texts or titles and eye-catching visuals or imagery to make sure that the users click through to your website from Facebook. Besides, the landing pages of your website should match the tone of the Facebook ad. Apart from that, the landing pages should be enriched with CTAs and prompt that this encouragement refers traffic to take the necessary actions.

Getting leads within or from Facebook: Leads are basically the keywords for different types of businesses. For instance, buyers won’t buy any service or product from Facebook directly by clicking a button. So, the thing that the business owners look for is to get leads with strong conversions from the social media platform. This thing helps the Facebook referral visitors to take some action like requesting an estimate, completing a contact form etc. Even though not everyone will click to your site through Facebook, but this doesn’t mean that you will not get quality leads.
One of the best things about the Facebook lead ads is that these are also tailor made for the mobile user experience. Focus on mobile makes these lead ads a wonderful option for those businesses, which are concerned about the own mobile delivery of the websites. By considering Facebook lead ads, your potential clients would view the engaging ads on Facebook and they will get a pre-populated pop-up form with the contact details while tapping the ad. So, with a single tap, your clients will get the information they prefer and in turn, you will get the qualified lead.
So, it is understood that the Facebook ads demand a clear design and strategy, which includes each of these components. Therefore, if you are not sure about any of the components, then you must consult with the experts. Usually, Facebook ads take an added level of expertise while it is compared to the traditional ads. So, to be a pro in this field and to get more Facebook leads, you have to be well aware of the differences. This will also help to make the campaigns successful.

Thus, the main keys to get high value clients are:

Believing genuinely in your own worth so that your clients don’t doubt
Position yourself and your business properly so that the competition becomes relevant
Choosing the right client base, who will treat you like an investment
Analyzing the performance of a campaign:
After a campaign goes live, every business owner must likes to dive into all the available information to measure and optimize the performance of the campaign. In Facebook, this is actually easy as in the Facebook’s Ads Manager, the advertisers are offered the results on the basis of the most important data to the campaign. Here every garnered statistics can be broken down by the campaign, a specific ad or an ad set with the scope of categorizing on the basis of the things that are most important.

The bulk of data would report the campaign detail that the advertiser considers as most relevant like as total ad spend, an average rate of the campaigns, completed objectives that the campaign has generated and also the frequency such as the total number of times the ad has been displayed to any new visitor.

While analyzing particular ads, it is possible to compare the metrics in the similar campaign and therefore to optimize the campaign accordingly. The campaign analysis also offers details on things like low impressions, low click-through rates etc. or this even determines whether the cost is too much while weighed against the actions that are being earned.

So, while the values in the data and metrics breakdown often vary on the basis of the importance of the advertising strategies, the reporting tools of Facebook can facilitate answers to most of the questions that one may have about the performance of a campaign.

Basic differences between Facebook ad and traditional advertising:

Facebook ads actually micro-target: Can you remember the last time when you could micro-target any particular group of people with a cable or radio ad or newspaper with regal efficacy. Being capable of laser-targeting customers or prospects at a deep level is just huge. Until this time, Google AdWords was the only real game available. But Pay-Per-Click advertising allows the users to target their clients by keywords and location. Likewise, Facebook ads allow the users to target their potential clients by keywords, location, workplace, interests, age or birth date.

These ads are social: Native ads where the ads are mainly integrated into the social media stream performs really great. But while creating a Facebook ad, you need to keep it in mind that you are competing for attention and therefore your ads should be compelling enough. The old style of ads with traditional conversations won’t cut it. Rather, the ads need to be native in-stream ads.

Facebook ads are cost effective: Whether you are just running ads to increase the audience base or just targeting for a particular campaign, Facebook ads are really reasonable compared to Google AdWords and traditional advertising. Spending several hundred dollars every month could help you to reach your goal.

Facebook ads never interrupt: While properly written and effectively placed, the Facebook ads are quite less interruptive compared to the conventional advertising. The best thing about the Facebook ads is that these don’t like ads and more like status updates. Therefore, visitors don’t mind watching those as they don’t have to search for the ads.

Facebook ads are really effective: Broadcasting to the masses is quite like tossing a fist full of money into the wind. Once you can establish the business as a trusted resource by offering some great quality contents, which the fans want to engage with, then Facebook ads will become bearable to the users. Research has proved that the Facebook ads have a higher click-through rate compared to Google AdWords.

Facebook ads offer power: There is no reason for handing over the Facebook ad to someone else. Here the information is at fingertips of the users. Besides, here consulting and training are also available and the skill, time and effort really pay off. But this power must not be taken lightly. Often hip-shooting comes back and bite. Therefore, attempting to push spammy advertisements on the uninterested fans or users will lead to irreparable damage to both your reputation and brand.
Call to Actions:
So, now you have all the details with you that can help you understand why Facebook advertising is so important for any business and also the ways how to generate leads on Facebook. But in case you have been dabbing in Facebook ads or posts for your business, but are not getting the required results, then you must need expert advice.

To help people like you out, there is a Free One hour consultation on how to create a profitable FB Ads Campaign. By joining this free campaign, you will be able to find out the right Facebook sales panel strategy to bring in more clients without burning the advertising dollars, which can bring no results.


So, every point mentioned in this article proves that Facebook advertising is a great channel of marketing for the businesses both small and large sized. The most important things to consider here are targeting specific interests of the users, offer the users low friction conversion and track almost everything.

The Finer Points of Internet Auctions


Penny auctions have exploded in popularity with the massive growth of the internet. However, few people know the true origins of penny auctions.Beginnings actually stretch back to the Great Depression. Those were hard times for everyone, but even harder for farmers. Farmers struggled to bring in steady income because of droughts and crops not selling as well as they had previously. As a result, the banks would foreclose on the farmers who couldn’t keep up with their mortgage payments.

The banks weren’t satisfied with just repossessing the house, they wanted to raise as much capital as possible, so they resorted to selling off the possessions of the owners of the repossessed houses. There was not much the farmers could do about it so they began bidding ridiculously low prices, pennies, on the items while threatening others who dared to bid higher than a few pennies.

The auctions of today hardly resemble their tremulous beginnings. Being part of a penny auction today is exhilarating, fun, and addictive. It combines the selling format of auctioning with a little bit of chance factored in.Auctions are a game of strategy but also a game of luck.

The premise behind penny auctions is giving people the chance to win an item at a drastically reduced price.Auctions make that possible by spreading out the cost of the product among multiple bidders. In order for a person to take part in an auction, they must pay a set price for each bid. For example, if a person wanted to bid on a fifty dollar Amazon gift card then he would spend a dollar for each time a bid placed. If he ended up winning the gift card, then he would only have spent a few dollars for a fifty dollar gift card. Usually penny auctions sell bids in packages.


The main foundation of penny auctions is the pay-per-bid format. It is the key that allows bidders to win items at the fraction of their retail value and allows the auction owners to keep their site profitable. Most y auction sites run on the same premise: people pay a set amount for each bid, whenever a person places a bid within the closing seconds of the auction time will be added, the last person left with a unique bid after the clocks runs out will win the item. There are a large variety of items that can be won, but they tend to be popular electronics or gift cards to popular stores.

There are two types of auctions: lowest unique bid auction and highest unique bid auction. Lowest unique auction sounds confusing but it is actually quite simple. A unique bid is when only one person has a bid at a certain price. Bids usually start at one penny, a bidder can then place a bid at two pennies. Until another bidder places a higher bid, the most recent bidder will be the lowest unique bid because that was the only bid at two cents and nobody bid higher. However, penny auctions generally don’t stop at one penny. It is not uncommon to find auctions that end up at a couple hundred dollars based on the popularity of the item being auctioned. However, the same principles apply for those auctions. Highest unique bid auctions follow the more traditional auction format such as eBay. The person with the highest bid at the end of the auction wins the item.

Auction site owners turn a profit by selling bids. Say twenty people are bidding on a ten dollar gift card at one dollar per bid, at the end of the auction if there were twenty bids placed in total then the site owner would have made twenty dollars with a ten dollar profit.Auctions do seem like a win-win situation:The site owner makes money while the bidder gets an item for dirt cheap. However, not everyone wins in penny auctions. The people who paid one dollar each bid but left with nothing to show for their investments will not be so happy.


Penny auction has a lot of chance mixed into it, but one can incorporate strategy that will help raise the chances of winning. Playing smart can make all the difference between gambling and auctioning.

The first crucial tip to winning penny auctions is to know how to manage your bids. Your goal should be to win as much as possible without spending a ton of money buying bids. Managing your bids means that you should already know how much you are willing to risk in order to win an item. The amount of capital you are willing to risk will determine how many bids you can use. Once you know how many bids you have to spend on an item, then you will be better able to manage how and when you place a bid. That will keep you from blowing away all of your bids in the first few seconds of the auction.

The next tip is to practice time management. When fighting in the trenches of penny auctions, you have two enemies: other bidders and time. Knowing when to bid is a must if you want to have success. Placing a bid when there is a lot of time left on the clock is never a good idea. You have to remember that the key to winning a penny auction is being the last one standing when the clock runs out and that each bid increases the amount of time left. It would be a good practice to wait until the last few minutes of the auction before you begin to bid.

The final tip for successful auctioning is to keep your emotions under control.Auctions have a lot of similarities to gambling, and just like gambling, your spending can get out of control. If you keep your emotions level, it will keep you from making rash decisions and blowing loads of cash. Keep your mind clear so that you can gage the behavior of the other bidders and outsmart them.


Penny auctions are a great addition to the web whether you want to win an item that otherwise you wouldn’t be able to afford or if you simply enjoy the thrill that comes with bidding in auctions. Unfortunately, scam sites have tarnished the reputation of the legitimate penny auction sites. However, there are ways that you can protect yourself from scamers and enjoy your auctioning without having to worry about losing your money due to dishonesty.

Checking the reputation of the auction site before you start spending your hard earned money is always a good idea. Chances are other people have tried the site before you and some of them have left reviews. The reviews are your way to gage whether a auction site is trustworthy or not. If a site is getting overwhelmingly negative reviews, then that is a clear indication that you should steer your business elsewhere.

Another tool you can use to protect yourself is checking the Alexia ranks of the auction sites. Alexia rank will give a solid view of how much traffic the auction is getting. If you see a huge difference in the amount of traffic Alexia is projecting and the amount of active bidders on the site, then warning signals should be ringing in your head. Some auction sites have been known to set up robots that automatically bid on projects in order to keep the auction going and inflate the price. That is known as shill bidding. You can sniff out those sites by comparing the traffic the site should be getting to the amount of users using this site.


New legislation may come out later down the road that will officially make penny auctions gambling, but until then, it is a fun, exciting auction that allows one to win the item they’ve always wanted but couldn’t afford.Auctions are also quite lucrative for the site owners because of the pay-per-bid strategy they’ve incorporated. Penny auctions had humble beginnings with farmers who just wanted to get back at the banks who kicked them out of their house. More recently, auctions have enjoyed an explosion in popularity with the rise of the internet.

There are two main formats fora auctions, lowest and highest unique auction, however they both run on the same premise where the last unique bid wins the item. Winning a penny auction will require a certain amount of mental tactic and a bit of luck. However, you can increase your odds of winning by practicing certain techniques such as managing your bids wisely, learning how to work with the time, and keeping a level head and your emotions under control. When you combine those three strategies to your bidding plan, you will find that you win a lot more often.

It is important that you do your due diligence to protect yourself when participating in auctions. Not every auction is run by honest and trustworthy people. There are people out there who just want to take your money. You can protect yourself by ensuring that you only bid on sites that already have a very positive reputation from real users.

How to Find Great Live Auctions for Resale Items

Hi, my name is Walt. I’m an auctioneer with 25 years of experience in the auction business and licensed in the state of MA. I own Quick Auction Service, a company that specializes in building and running custom auctions, I’m also the webmaster of my own site and have been on eBay for 8 years. Besides eBay, the types of auctions I run most frequently are antiques and on-site estate auctions, although I’ve run everything from business overstock auctions to charity & special event auctions.

I enjoy sharing my knowledge and stories of the auction business. My goal for article is to help folks get the absolute most out of their auction experience.

Whether your fresh out of the package or a seasoned dealer I think I can offer something in this article to help you with your auciton adventures.

There may be as many reasons to attend auctions as there are types of auctions to attend. Maybe you want to attend an auction to buy items for re-sale on eBay, or some other market. Maybe you want to furnish your home with wonderful antiques, or you want to furnish your home as inexpensively without sacrificing quality.Some folks are just looking for a fun night out. With a little perseverance all these things are possible.

There are antiques and estate auctions, auto auctions, overstock auctions, absolute and no reserve auctions, real estate auctions, specialty auctions where only one genre of items are sold, tailgate auctions, live auctions, online auctions, sealed bid auctions, silent auctions, charity and fund raising auctions and many more.

Can you really buy for pennies on the dollar at an auction? You bet! Many times I’ve seen folks buy and re-sell at the same auction on the same night for a good profit, although be advised, this should only be done after the auction is over.

There are a lot of ways to find an auction, but here are some tips on how to find and attend the best ones.

Visit the genre of shops in the area that apply to the type of auction you want to attend. IE: If your looking for a good antique auction to attend, stop in the local antiques shops and ask for what there are for good auctions in the area. Sounds obvious right? But listen to what they don’t say as well as what they do say. Oftentimes when a dealer speaks poorly about an auction he or she attends, it may be likely that they are trying to keep a good thing secret. Think for a moment, why would a dealer keep attending a lousy auction?

Newspaper ads: I personally like to find ads in the classified ad section rather than flashy display ads. Flashy ads are usually indicative of an auction that will be high priced, may have reserves, (a set price on an item), and usually an enormous crowd. While any auction can be profitable to attend, it is usually best to steer clear of the glitzy ones, at least for the beginner.

Here’s the minimum you want to find out before you go. If there is a phone number in the ad, call and ask for the terms of the sale. What forms of payment do they accept? Is it an absolute auction? An absolute auction is one that has no minimum or reserve bids on items. These are the best auctions to attend! Is there a buyers premium? A buyers premium is like a tax that everyone who makes purchases at that auction must pay above the winning bid price. Most auctions these days do charge a buyers premium, 10% is not unreasonable but I feel much more than that is greedy, and the auctioneer that charges over 10% is counting on most bidders not doing the extra math as the bids quicken in pace.

A fair auction will have ample time to inspect the merchandise, usually at least 2 or 3 hours. Find out when inspection starts and make sure to attend! Never attend an auction if you can’t make the inspection, not unless your prepared to gamble. Most auctioneers sell at a rate of about 100 items per hour, which is why they sell “as is”. They simply don’t have the time to give a detailed description of all the items. Since almost all items at auction are sold AS IS, there are sure to be some damaged, refinished, fake and incomplete items at any given auction. Beware of any auctions that offer very little or no inspection time.

Good auctions will usually have 150 to 400 lots. A lot may be one item or a group of items. The exception to this are specialty auctions, auto auctions, real estate auctions etc.

When you attend your first sale, take note of the 1/2 dozen or so dealers that buy the most often. See if you can find out about other area auctions they attend.

When you do find an excellent auction, attend it as often as possible. By frequenting good sales, you help increase the bottom line of that business. It’s difficult for many auctioneers to keep the quality of merchandise consistent, so good attendance certainly helps. And when an auctioneer gets to know you as a buyer, he/she will go out of the way to accommodate you, to keep you coming back.